Russell Lee

A designer passionate about branding, strategy and creating amazing user experiences. Loves seeing designs and ideas solve real problems with tangible results.

Enthusiastic about random facts, looking at book covers, and saving up for his next Lego set.

Portfolio still under *some*
proof reading! _BrandingSingapore
Vintage Supply
Australian Disability Rights Network _Motion IllustrationReimagining Time_User ExperienceThe Balinese Deity_Book DesignA Very Short Introduction_OtherPlayground
Experience & Contact

Singapore

_Place Branding


Brief
This individual university brief asked students to create a new brand identity for a place
Credits
Russell Lee
Lyndal Harris (university studio leader)
What I did
Brand identity
Place branding
When
2024
Awards
2024 AGDA Student Brand Finalist I chose to place brand the country Singapore for this project. The brand aims to harmonise Singapore’s mix of peoples, cultures, and religions under one  recognisable and unified visual language. 

The red circle is at the centre of this identity, visually inspired by Singapore’s nickname as the ‘little red dot.’