Creating a neutral visual system that complements the brand’s experimental designs
With all the design work needed in a business, it was crucial to have coherent visual system to unify all the experimental work within the brand.
Particularly a logo that could be slapped on top of any video, social media post, t-shirt label, and so on, without looking out of place.I decided to keep the rudimentary design elements very simple and neutral – like the logo and colour palette – to be flexible and not get in the way of other more outstanding visuals. A modern Y2K-inspired logo, a beige colour palette, and a retro photo filter look helped tie everything together visually. This identity was applied across digital, social, email, and print media.