Who are you and why are you different? Giving a voice to disability law advocacy and justice
The Australian Disability Rights Network (ADRN) is a group of community lawyers advocating for law reform to achieve justice for people with disabilities. On the surface, there are many other organisations that do what our client does – they are essentially a not-for-profit advocating for a social cause.So, what makes our client different from others that we could leverage as a brand?
What makes the ADRN set apart is that they are purely an outlet for updates and news regarding changes in the disability space – they are do not offer a legal advice like Legal Aid or other organisations.
We employed a few design methods to determine the values of the ADRN and how our client wanted their brand to look. It was clear that our client lawyers were credible and well-informed in the field of disability law and rights, and our brand needed to reflect this. But the ADRN themselves to have a recognisable and approachable brand that any lay Australian could access.
How could we bring together their mission, values, credibility, and goals as a brand?