Japanese-inspired catalogues to TikTok walk-ups: designing eye-catching visuals and content
A large part of the business is creating content for social media marketing. From random designs inspired Japanese Y2K catalogues to TikTok street interviews, I gained hands-on experience designing across digital, print, web, and social media. As a small business, I had to flexible and adaptable in my designs to keep up with trends. As such there weren’t any consistent typefaces or colours I strictly adhered to but rather designing content that captured the ‘vibe’ around my shirt products more.