No budget, no designer, no misrepresentations. How I led the team to overcome our client’s challenges
Before jumping into creating a brand straight away, there were limitations with what we could create. We had to ensure that what we produce would and could actually be used by our client when handing it off eventually.I highlighted to my team the two biggest challenges facing us:
1. Our non-designer client had little to no budget allocated for design softwares or a designer. How could our client actually use what we created?
2. We had to be careful to not misrepresent people with disabilities with our designs. Our client ruled the use of any stock imagery or photos.
We, as a team, brainstormed solutions. First, it was for our client to use Canva, where they could easily manipulate pre-made templates designed by us for a range of possible content without needing to outsource the work. However, we still had our hands tied behind our backs in needing to be conservative with creating designs to not misrepresent people with disabilities and without the opportunity to use photos.