A strategic solution for government comms
The smiling mascot not only serves to visually represent all Singaporeans, but mascots also act as a great face for government communications. After all, this brand will be primarily used by the government.The mascot can serve the nation in becoming its model citizen and representative, aiding locals and foreigners alike in social and public best practices to encourage harmonious living in its application across a range of communication uses, from priority seating in trains, construction site signage, to more formal, faceless corporate report covers.