Making the visual system credible, accessible, and eye-catchingly distinct
We capitalised on the quotation marks – making it a key visual motif throughout the brand and playfully experimented with the brand’s elements to make the most of working within the conservative limitations we had. Complementing the visual language, a warm but adult-like colour palette and a soft-edged but straight-jacketed typeface struck the balance in achieving an inviting yet credible tone for the brand.