Making the visual system credible, accessible, and eye catchingly distinct

We capitalised on the elements of the logo – making these elements a key visual motif throughout the brand.

We playfully experimented with the brand’s elements to make the most of working within the conservative limitations we had. 

Further, a warm but adult-like colour palette and a soft-edged but straight-jacketed typeface struck the balance in achieving an inviting yet credible tone for the brand.