Making it accessible for everyone – considering Singapore’s four national languages in the brand
Singapore has four national languages – a testament to its multiculturalism. These are: English, Chinese, Malay, and Tamil. For the visual system to work best, it would need to cover these four official national languages across physical and digital communication.Noto Sans is an easy-to-read typeface which supports many other languages, including the four required. Choosing Noto Sans as the primary typeface was a no-brainer.