What good brands do: making the brand system future-proof
I wanted to hand over a visual system that our client could really use over the long run despite not being a designer himself. To do this, I created a simple-to-follow brand guideline for him to reference with pre-made Canva templates for him to use. Additionally, we gave mockups of the brand applied on a range of materials and collateral as a reference for how to use the system if they ever wanted to expand the brand in the future. This included tote bag and brochure designs to hand out if they ever attended conference.
This was a testament to the successfully simple yet flexible visual system we created for the ADRN.