Current challenges of commercialising the app: the strategy of getting users

While the product received so much positive feedback from beta users, getting free users to paid users is a current challenge.

The strategies to overcome these challenges are:

1. At this point, all of the speech pathology users were business owners running their allied health businesses.
   
   🎯 Current strategy: target everyday speech pathologists.
   
   
2. Visual resource creation wasn’t a daily task – meaning communication to onboard them had to be opportunistic.
   
   🎯 Current strategy: get end users to see its value so it is the app they go to.
   
   
3. Speechies already have quite established workflows.
   
   🎯 Current straegy: end–users needed to use the app in a frictionless manner to see its time-saving, personalised value.