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Singapore

Place Branding

Brief
This individual university brief asked students to create a new brand identity for a place

Description
Singapore is a multicultural mix of peoples and religions. This brand aims to celebrate the real Singapore – its multiculturalism and eclecticism – giving locals and visitors a fresh perspective aside from its negative portrayals from local and international media outlets.

Credits
  • Russell Lee
  • Lyndal Harris (university studio leader)

What I did
  • Place brand identity
  • Place research
  • Presentation
  • Peer feedback

Tools
  • Adobe Photoshop
  • Adobe Illustrator
  • Figma
  • Adobe After Effects

Timeline
A 6-week sprint for half a semester in 2024

Awards
2024 AGDA Student Brand Finalist