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Vintage Supply

Self-Run Business Selling T-Shirts

Brief
Independently designing, producing, and promoting my cool t-shirts to sell

Description
After seeing cheap shirts left collecting dust on the rails of retail clothing stores, I wanted to design and produce graphic t-shirts that wouldn’t be left wasted. Vintage Supply was born, aiming to sell quality bootleg style t-shirts too cool to throw out. In this side hustle, I gained hands-on experience on a range of things – from designing, marketing, to selling in person

Credits
  • Russell Lee
  • Timi Akindoyeni, Nikhil Ninan, & Hayden Wong (photographers)

What I did
  • Brand identity and naming
  • Campaign & marketing roll outs
  • Email marketing
  • Art direction & experimentation, including photoshoots & video editing
  • Social media, copywriting, & tone of voice
  • Website design using Figma
  • Product & packaging design
  • Sourcing and collaborating with event organisers, influencers, & suppliers
  • Selling at Glebe Markets & Sneakerland ‘23

Tools
  • Adobe Photoshop
  • Adobe Lightroom
  • Adobe Illustrator
  • Adobe Premiere Pro
  • Adobe inDesign
  • Figma
  • Klaviyo
  • Meta Ads
  • Google Keyword research

Timeline
Started since 2021, currently paused