User experience case study @ self-initiated
Brief
A self-initiated UI/UX project exploring how clearer visual communication and information hierarchy could improve the experience of navigating Sydney’s bus network.
Challenge
Sydney’s bus system can feel difficult and unintuitive to navigate, particularly for unfamiliar users relying heavily on Google Maps or prior route familiarity rather than the transport system itself.
What I did
- Conducted interview research and observational testing
- Created mock ups and mock navigation scenarios for user testing
- Developed low-fidelity paper concepts and interactive Figma prototypes
- Tested and iterated on information hierarchy and navigation flows
- Refined the design based on user feedback and usability observations
What I delivered
- A user-centred bus stop interface prototype
- UX concepts simplifying route discovery and destination navigation
- Iterative Figma prototypes demonstrating improved wayfinding principles
Timeline
Two weeks of research, prototyping, testing, and iteration.
Tools