A student project branding for the Australian
Brief
As part of a university capstone project, our team was tasked with creating a completely new brand identity that reflected the Australian Disability Rights Network (ADRN).
ADRN wanted to establish itself as a leading not-for-profit voice for disability law updates, justice, and reform.
Main Challenge
Alongside working within a newly formed team over a 12-week semester and the usual challenges of design, several more challenges faced us – notably: the client not having any designers or design tools and the trickiness of designing in the visually-sensitive space of disability.
Solution
A simple and scalable visual system built in Canva that avoided misrepresenting people with disabilities while remaining easy for the client to use and apply consistently.
Credits
- Russell Lee (team lead)
- Apurva Surendran, Jess Collishaw, Lachlan Coorey. Yibei Chen (team members)
- Kate Dilanchian (university studio leader)
What I did
- Designed the client’s new logo
- Identified the client’s challenges and brand requirements early on
- Facilitated and initiated discussion & creative direction as a team lead
- Assigned roles according to team member’s strengths and perceived limitations
- Led the team in designing a scalable visual system
- Mockups & brand collateral
Timeline
A capstone project over 12 weeks in Semester 2, 2024