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Australian Disability Rights Network

Client Branding

Brief
This university brief saw me placed in a random team and a client. The client needed us to create a new brand for their organisation: the Australian Disability Rights Network.

Description
The Australian Disability Rights Network (ADRN)   are want to be the leading not-for-profit spokesperson for disability law updates, justice, and reform. Over the course of a semester, I led the team to creating a logo and visual system reflecting the ADRN’s mission and values. In this project I employed research methods to understand our client, had to deliver an easy-to-use design system for our clients, and overcome creative blocks.

Credits
  • Russell Lee (team lead)
  • Apurva Surendran, Jess Collishaw, Lachlan Coorey. Yibei Chen (team members)
  • Kate Dilanchian (university studio leader)

What I did
  • Branding & logo design
  • Facilitating discussion & creative direction as a team lead
  • Working with peers on feedback & hosting client meetings
  • Mockups & brand collateral

Tools
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe inDesign
  • Canva
  • Figma

Timeline
A capstone project over 12 weeks in Semester 2, 2024