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Reimagining Time

Motion Illustration for a Speculative Client

Brief
This individual university brief asked students to create a suite of editorial illustrations for speculative client, Atmos, on their article

The brief required for one hero image and three spot illustrations

Description
These illustrations are for an Atmos article by Melissa Godin. Godin’s article is titled “Jenny Odell Is Reimagining Time to Tackle Climate Change” which features Odell’s new book on how a capitalist view of time leads to climate change.

Tasked to illustrate for this article in this university brief, I had to face the challenges of what to draw and how to draw it. I believe good illustrations always captures what the author is trying to say. So, to understand this, I broke down the article and interpreted its key point to be about paralysis.

To capture the idea of paralysis, humanity, and climate change, I anthropomorphised time into an Orwellianesque dictator looking to grip humanity into its hands.

Credits
  • Russell Lee
  • Zoe Sadokierski (university studio leader)

What I did
  • Illustration for editorial
  • Motion
  • Fortnightly presentations
  • Peer feedback sessions

Tools
  • Paper sketching
  • Adobe Illustrator
  • Adobe After Effects

Timeline
A 6-week sprint for half a semester in 2024