https://russellswrld.com 2026-02-19T00:34:26+00:00 always 0.5 https://russellswrld.com/home-1 2025-06-23T13:02:39+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2322377759572030099107323257199/Diagram-of-me.png https://russellswrld.com/club-penguin 2025-05-01T07:07:39+00:00 always 0.5 https://freight.cargo.site/t/original/i/Y2322437431339567407723114865007/pinguim-penguin.gif https://russellswrld.com/about-me 2026-02-17T07:40:42+00:00 always 0.5 https://russellswrld.com/what-am-i-made-of 2026-02-17T07:27:29+00:00 always 0.5 https://freight.cargo.site/t/original/i/Y2322437431339567407723114865007/pinguim-penguin.gif https://freight.cargo.site/t/original/i/Z2797529916313246737321118605679/About-Me_3.png https://russellswrld.com/what-can-i-show-you-today 2026-02-19T00:34:24+00:00 always 0.5 https://russellswrld.com/thumbnails 2026-02-19T00:34:25+00:00 always 0.5 https://freight.cargo.site/t/original/i/S2801872999844619162655324578159/Bus-System.gif <h2>Improving Sydney’s eBus Signs</h2> Could you navigate Sydney’s bus system without external help from TripView or Google Maps? I designed a MVP improving upon Sydney’s eSigns aiming to mitigate the current inadequacies of helping bus users get around Sydney. UI+UX // Service Design // Prototyping 2025 https://freight.cargo.site/t/original/i/V2801873055479999288963332252015/Editorial-Illustrations.gif <h2>Reimagining Time</h2> Atmos magazine needs illustrations done for their article featuring a book about the capitalisation of time and its effects onto our climate. How did I align my illustrations to support what the author wanted to convey to its readers? Editorial Illustration // Motion 2025 https://freight.cargo.site/t/original/i/V2801873227366760567788934209903/Singapore.gif <h2>Singapore, the Little Red Dot</h2> Authoritarian? A dictatorship? Dispelling the conservative myth of Singapore with a brand identity that serves its people and celebrates its unique culture. Place Branding 2024 https://freight.cargo.site/t/original/i/U2801880907557975192318492221807/AI-Projects.gif <h2>AI Projects Showcase</h2> My current, independently-led projects using AI to build a range of apps, including the processes, tools, insights and soft skills employed in design and development. AI // Design and Development 2025 https://freight.cargo.site/t/original/i/I2801890244893996934471910105455/Vintage-Supply.gif <h2>Vintage Supply</h2> A personal business selling and designing pop culture graphic shirts that people would want to wear. From t-shirt designs to videography, see what I accomplished as a small business owner. eCommerce // Branding // Marketing 2021 – late 2023 https://freight.cargo.site/t/original/i/S2801901341053279128536236368239/TwoCollaborate_2.gif <h2>TwoCollaborate</h2> An outline and portfolio of my industry experience at TwoCollaborate, a boutique consultancy in Sydney, as a Junior Designer, handling a range of projects from external clients to internal work.. Visual Design // Workshop Co-Facilitation 2025 https://freight.cargo.site/t/original/i/B2801919655202156436263595352431/ADRN.gif <h2>Australian Disability Rights Network</h2> Creating an eye-catching brand for a network of community lawyers looking to be a voice for people with disabilities. Client Branding 2025 https://freight.cargo.site/t/original/i/D2801923790390328695660071559535/Sunday-Best.gif <h2>Using AI for Marketing Visuals (Coming Soon)</h2> Creatively navigating the ethical complexity of using AI to generate images for a clothing brand’s marketing. AI // Marketing 2026 https://russellswrld.com/footer 2026-02-19T00:49:46+00:00 always 0.5 https://freight.cargo.site/t/original/i/N2346130556599693599972354105711/About-Me.png https://russellswrld.com/experience-01-–-ai-projects 2026-02-18T11:50:12+00:00 always 0.5 https://russellswrld.com/title-8 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2327324968087305152743606264175/Booklets.png https://russellswrld.com/hero-image-1 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/X2327134144950024669117403832687/Booklets.png https://russellswrld.com/overview-8 2026-02-19T00:34:32+00:00 always 0.5 https://russellswrld.com/process 2026-02-18T11:50:12+00:00 always 0.5 https://russellswrld.com/01-–-discovery 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2794518617200540291895681556847/Scribe-BG_2.png 1) Drawing early sketches of how a user may use our product, narrowed down to the solution for a prototype/MVP level https://freight.cargo.site/t/original/i/Z2799101133198096482148615659887/ChatGPT.gif 2) Using voice-to-text dictation to quickly iterate on ideas with ChatGPT to refine wording, idea, challenges, and a possible roadmap https://freight.cargo.site/t/original/i/Z2799101723696821025665072439663/Survey.gif 3) Early surveys/research to test ideas https://freight.cargo.site/t/original/i/G2799391010720920023565898555759/sketches_2.gif 1) Drawing early sketches of how a user may use our product, narrowed down to the solution for a prototype/MVP level https://russellswrld.com/02-–-prototyping 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2794518617200540291895681556847/Scribe-BG_2.png 1) Basic brand kit and components library to be re-used in Figma and to be a reference point for developers https://freight.cargo.site/t/original/i/J2798913999188269811548221809007/Screens.gif 2) Creating screens with annotations and generating ASCII wireframes using HTML/CSS specific prompts for testing purposes and minimise guesswork between myself and the developer https://freight.cargo.site/t/original/i/B2798929860842522519590693445999/Components.gif 1) Basic brand kit and components library to be re-used in Figma and to be a reference point for developers https://freight.cargo.site/t/original/i/S2799393725694266048063995847023/early-product-screen.gif 3) Early working version of the app – not fancy, but certainly MVP ready! https://russellswrld.com/03-–-testing-and-iterating 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2794518617200540291895681556847/Scribe-BG_2.png 1) Testing the first deployment at 1:08am https://freight.cargo.site/t/original/i/F2799060497013150459967037186415/UI-iteration.gif 3) Example iteration on screens after user feedback –often they are small but important UI differences! https://freight.cargo.site/t/original/i/B2799107344622654469776254902639/first-test.gif 1) Testing the first deployment at 1:08am https://freight.cargo.site/t/original/i/R2799399849054067827802235674991/Coding.gif 2) Refining feedback with ChatGPT and implementing feedback changes with Claude Opus https://russellswrld.com/back-to-top-9 2026-02-18T11:50:12+00:00 always 0.5 https://russellswrld.com/experience-02-–-twocollaborate 2026-02-18T11:50:12+00:00 always 0.5 https://russellswrld.com/title-7 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2327324968087305152743606264175/Booklets.png https://russellswrld.com/hero-image 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/X2327134144950024669117403832687/Booklets.png https://freight.cargo.site/t/original/i/O2799213627549330251392231612783/Hero-Image_2.gif https://russellswrld.com/overview-7 2026-02-20T04:09:18+00:00 always 0.5 https://russellswrld.com/featured-work-2 2026-02-20T04:09:18+00:00 always 0.5 https://russellswrld.com/01-–-visual-scribe 2026-02-20T04:09:18+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2794518617200540291895681556847/Scribe-BG_2.png 1) Rough sketch layout to see how texts and illustrations fit together https://freight.cargo.site/t/original/i/Y2799414434341204587733411897711/scribeMDX.jpg 3) Adding finishing touches across text, annotations and illustrations https://freight.cargo.site/t/original/i/N2799414541645914864501873647983/UNSW-M-DX-Scribe-Iteration_2.jpg 1) Rough sketch layout to see how texts and illustrations fit together https://freight.cargo.site/t/original/i/Z2799414743084360149410177294703/scribeArtboard-2.jpg 2) First layer – on-brand colours, elements, and capturing key points of the event https://freight.cargo.site/t/original/i/N2799416870178419288858574135663/scribeResTech.jpg https://freight.cargo.site/t/original/i/K2799416950145054848389480391023/scribeEmployability-Framework.jpg https://russellswrld.com/02–-food-scarcity-project-1 2026-02-20T04:09:19+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2794518617200540291895681556847/Scribe-BG_2.png Concept 1 https://freight.cargo.site/t/original/i/E2801084046564771868930838831471/UNSW-Food-Security-Interactive-Piece_page-0008.jpg Concept 1 https://freight.cargo.site/t/original/i/B2801084576797983523638190481775/UNSW-Food-Security-Interactive-Piece_page-0010.jpg Concept 3 https://freight.cargo.site/t/original/i/R2801090251256268269654491734383/UNSW-Food-Security-Interactive-Piece_page-0009.jpg Concept 2 https://russellswrld.com/03-–-service-design-mapping 2026-02-19T00:48:38+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2794518617200540291895681556847/Scribe-BG_2.png 1) Photo capture of the user input on the analogue set-up during a workshop https://freight.cargo.site/t/original/i/D2797393178752889208994611011951/Workshop_Service-Design.gif 1) Photo capture of the user input on the analogue set-up during a workshop https://freight.cargo.site/t/original/i/C2797393320257862998420581458287/Prototype_Service-Design.gif 2) Quickly translating the photo capture into a low-fidelity map, testing the components and touch points before creating higher fidelity version https://freight.cargo.site/t/original/i/Z2797394285004131309356421423471/Proof_Service-Design.gif 3) Finalised service design map with title, legend, and links between components for review for further feedback. https://russellswrld.com/04-–-prepping-event-spaces-1 2026-02-20T04:09:18+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2794518617200540291895681556847/Scribe-BG_2.png 1) Conceptualising the participant flow during the workshop session and producing design artefacts https://freight.cargo.site/t/original/i/O2797468991384597525320647516527/Event-Setup.gif 1) Conceptualising the participant flow during the workshop session and producing design artefacts https://freight.cargo.site/t/original/i/M2797477400425117246188299428207/Event-Setup-2.gif 2) On-site event set up and support https://russellswrld.com/05-–-re-using-indesign-template 2026-02-19T00:48:38+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2794518617200540291895681556847/Scribe-BG_2.png 1) InDesign template from previous client project (including: bleed, grids, etc.) https://freight.cargo.site/t/original/i/Z2797413920493286616898962661743/Original-Templates.gif 1) InDesign template from previous client project (including: bleed, grids, etc.) https://freight.cargo.site/t/original/i/C2797414023444565292271970230639/Testing-Template.gif 2) Proposed template for a new project (same client) with the main consideration being fitting all the text and images https://freight.cargo.site/t/original/i/A2797414073306114523508888248687/Final-Template.gif 3) Final page sent to printer after client feedback and iterations https://russellswrld.com/back-to-top-8 2026-02-18T11:50:12+00:00 always 0.5 https://russellswrld.com/project-01-–-singapore-1 2026-02-18T11:50:09+00:00 always 0.5 https://russellswrld.com/title 2026-02-18T11:50:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2327324968087305152743606264175/Booklets.png https://russellswrld.com/hero 2026-02-18T11:50:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/X2327134144950024669117403832687/Booklets.png https://freight.cargo.site/t/original/i/Z2327134414254041401203147874671/Singapore-Intro.mp4 https://russellswrld.com/overview 2026-02-18T11:50:09+00:00 always 0.5 https://russellswrld.com/overview-image 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/Q2322460711591757031019993047407/Stickers_1920x1080.png https://russellswrld.com/01-–-problem-statement 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/problem-statement-images 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png Singapore’s current brand logos – the visual system is not much more than this. https://freight.cargo.site/t/original/i/R2327341632506966460478345126255/News-Articles-about-Singapore.png Dictatorship? Authoritarian? Local and international media have often been highly critical of Singapore and its style of governance. https://russellswrld.com/02-–-centre-of-the-identity 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/centre-of-the-identity-images 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2327324968031964920522477609327/Coasters_2.png https://russellswrld.com/03-–-government-comms 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png https://russellswrld.com/government-comms 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/G2327134145023811645412242039151/Wayfinding.png https://freight.cargo.site/t/original/i/B2327324968087305152743606264175/Booklets.png https://freight.cargo.site/t/original/i/Y2327324968124198640891025367407/Train.png https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png https://russellswrld.com/04-–-language-considerations 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/language-considerations 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/Z2327134144931577925043694281071/Wall.png https://freight.cargo.site/t/original/i/Q2327324968197985617185863573871/Laptop.png https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png https://russellswrld.com/back-to-top 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/project-02-–-vintage-supply-1 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/title-1 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2327324968087305152743606264175/Booklets.png https://russellswrld.com/hero-1 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/X2327134144950024669117403832687/Booklets.png https://freight.cargo.site/t/original/i/G2327377432416784957858228674927/Banner-1920.png https://russellswrld.com/overview-1 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2327387465434865951819966652783/Vintage-Supply-Logo.mp4 https://russellswrld.com/00-–-quote-copy 2026-02-18T11:50:11+00:00 always 0.5 https://russellswrld.com/overview-image-1 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/Q2322460711591757031019993047407/Stickers_1920x1080.png https://freight.cargo.site/t/original/i/L2327387465434865951819966652783/Vintage-Supply-Logo.mp4 https://russellswrld.com/00-–-quote 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/small-details-images 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png https://freight.cargo.site/t/original/i/I2327377432066296820457747194223/Closeup_2.jpg The theme of the Chicago Bulls shirt was their double three-peat featuring the big three Bulls players, iconic photos, and their trophies. https://freight.cargo.site/t/original/i/C2327377432047850076384037642607/Closeup_1.jpg https://freight.cargo.site/t/original/i/K2327378089305341422655361720687/All-Products-Flat-2.jpg https://freight.cargo.site/t/original/i/V2327835432679652572590881317231/Hero-Image_2.png Each t-shirt has their own theme woven in the details. The Kobe Bryant theme was centred around his no-excuse ‘mamba mentality’ where his limitations are his greatest hurdles. https://russellswrld.com/01-–-creating-a-visual-system 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/visual-system-images 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png Logo application – including packaging & web. https://freight.cargo.site/t/original/i/M2327377432324551237489680916847/Shirt-Label-2.png https://freight.cargo.site/t/original/i/Y2327377432342997981563390468463/Packaging.png Logo application – including packaging & web. https://freight.cargo.site/t/original/i/B2327377432195424028973714055535/Packaging-Square.png https://freight.cargo.site/t/original/i/D2327377432287657749342261813615/Website.png https://freight.cargo.site/t/original/i/P2327377432306104493415971365231/Smart-Phone-Mockup-Resize.png https://freight.cargo.site/t/original/i/K2327378089305341422655361720687/All-Products-Flat-2.jpg Logo application – including packaging & web. https://russellswrld.com/02-–-roll-out-of-visual-system 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/K2327378089305341422655361720687/All-Products-Flat-2.jpg https://russellswrld.com/roll-out-images 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2327324968031964920522477609327/Coasters_2.png Promotional video, directed & shot by me. https://freight.cargo.site/t/original/i/B2327377432140083796752585400687/Archie-and-Poster.png https://freight.cargo.site/t/original/i/S2327377432121637052678875849071/Compilation.png Promotional video, directed & shot by me. https://freight.cargo.site/t/original/i/F2327838333983560485629159481711/Website_3.jpg https://freight.cargo.site/t/original/i/O2327841433165692077349797831023/INTERVIEWING RANDOM STRANGERS TO TRY ON MY CLOTHING BRAND'S TSHIRT! Casual user research by walk up interviews, asking strangers to try on the shirts. https://freight.cargo.site/t/original/i/X2327849836155679742040716812655/Poster.gif Promotional video, directed & shot by me. https://russellswrld.com/03-–-marketing-strategy 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png https://russellswrld.com/marketing-strategy-images 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png Caricatures playfully relating the personality of each customer to a shirt they would wear. https://freight.cargo.site/t/original/i/C2327377432361444725637100020079/iPhone-Facebook-Carousell.mp4 Meta Ad caption and creatives. https://freight.cargo.site/t/original/i/M2327384443452358308573801816431/Sneakerland-2023_Instagram_Photo.jpg A picture of the stall setup at Sneakerland 2023. https://freight.cargo.site/t/original/i/X2328595890683633396812280177007/Stereotype-Caricatures.png Caricatures playfully relating the personality of each customer to a shirt they would wear. https://freight.cargo.site/t/original/i/O2328646337750968277345176068463/Sneakerland-Promo3-.png https://freight.cargo.site/t/original/i/N2328646337714074789197756965231/Sneakerland-Promo-2.png Promotional for Sneakerland 2023 using their assets. https://russellswrld.com/04-–-outcomes 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/outcomes-images 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png https://freight.cargo.site/t/original/i/T2327377432379891469710809571695/Post-1.jpg https://freight.cargo.site/t/original/i/N2327377432398338213784519123311/Post-2.png https://freight.cargo.site/t/original/i/S2327377432121637052678875849071/Compilation.png https://freight.cargo.site/t/original/i/X2327849836155679742040716812655/Poster.gif https://russellswrld.com/back-to-top-1 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/project-03-–-bus-stop-signs 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/title-3 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2331862628391675900492125249903/Hero_2.png https://russellswrld.com/hero-3 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/X2327134144950024669117403832687/Booklets.png https://freight.cargo.site/t/original/i/M2331862628391675900492125249903/Hero_2.png https://russellswrld.com/overview-3 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2327387465434865951819966652783/Vintage-Supply-Logo.mp4 https://russellswrld.com/01-–-opening-quote 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/R2333322293553914042634093928815/If-statements.png https://russellswrld.com/01-–-opening-problem-observations 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png Observing Sydney’s current bus stop, noting the concerns I see, and its lacking of proper information to adequately help users. https://freight.cargo.site/t/original/i/N2333463591629021937878209339759/Bus-Stop-Observations.png Observing Sydney’s current bus stop, noting the concerns I see, and its lacking of proper information to adequately help users. https://russellswrld.com/01-–-problem 2026-02-18T11:50:11+00:00 always 0.5 https://russellswrld.com/problem-images 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png First interview with my friend, Vincent. https://freight.cargo.site/t/original/i/R2332047257462784569851376509295/Vincent-Test.png First interview with my friend, Vincent. https://russellswrld.com/01-–-can't-i-just-use-my-phone 2026-02-18T11:50:11+00:00 always 0.5 https://russellswrld.com/can't-i-just-use-my-phone-image 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png Stephen’s first action was to use his phone to complete the brief instead of looking at the prototype bus sign automatically assuming bus signs are useless in helping him – highlighting how many users feel that our current bus stop signs are inadequate to help us https://freight.cargo.site/t/original/i/B2332047257499678057998795612527/Stephen-Testing-modified.jpg Stephen’s first action was to use his phone to complete the brief instead of looking at the prototype bus sign automatically assuming bus signs are useless in helping him – highlighting how many users feel that our current bus stop signs are inadequate to help us https://russellswrld.com/02-–-problem-validation 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/K2327378089305341422655361720687/All-Products-Flat-2.jpg https://russellswrld.com/problem-validation-images 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png Three key observations on using the Sydney bus system. https://freight.cargo.site/t/original/i/A2332335369779774209854246166895/Key-findings.png Three key observations on using the Sydney bus system. https://freight.cargo.site/t/original/i/V2332349083015531629240079294831/Miro-Research.png Documenting comments, observations, and general notes in a Miro board as part of interviewing. https://russellswrld.com/03-–-how-might-we 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/K2327378089305341422655361720687/All-Products-Flat-2.jpg https://russellswrld.com/how-might-we-images 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png Enabling user confidence by giving them the right information for their entire journey. https://freight.cargo.site/t/original/i/L2332344257255048226452828791151/Visualiser.jpg Three examples screens of the prototype I built on Figma. https://freight.cargo.site/t/original/i/R2333322293553914042634093928815/If-statements.png Enabling user confidence by giving them the right information for their entire journey. https://freight.cargo.site/t/original/i/O2333484455818906507066564616559/Prototype-Paper-to-Figma.png Building an early prototype from paper to Figma. https://freight.cargo.site/t/original/i/A2333780311857697361454688051567/Electronic-Paper.png How can we leverage on the touchscreen capabilities of Sydney’s new bus stop eSigns as a screen to fit the right information in for bus users? https://russellswrld.com/04-–-a-leaner-solution 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png https://russellswrld.com/a-leaner-solution-images 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png Pain points with my first few prototypes & proposed solution, and then asking “how can I improve it?” https://freight.cargo.site/t/original/i/I2333322293572360786707803480431/Key-findings-when-testing-prototypes.png Pain points with my first few prototypes & proposed solution, and then asking “how can I improve it?” https://freight.cargo.site/t/original/i/G2333452822622745891052780986735/Final-Prototype-Breakdown.png A breakdown of the thinking behind my leaner, improved solution and prototype. https://russellswrld.com/05-–-the-final-system 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/R2328642105403794981720491499887/ADRN_Cover.png https://russellswrld.com/05-–-the-challenge 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/R2333322293553914042634093928815/If-statements.png https://russellswrld.com/the-final-system-images 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/Z2328916988103316582780842746223/Annual-Report.png The final Figma protoype. Please note that the embedded Figma screen may not work without a Figma subscription. https://russellswrld.com/06-–-reflections 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/R2328642105403794981720491499887/ADRN_Cover.png https://russellswrld.com/back-to-top-3 2026-02-18T11:50:11+00:00 always 0.5 https://russellswrld.com/project-04-–-adrn 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/title-2 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2327324968087305152743606264175/Booklets.png https://russellswrld.com/hero-2 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/X2327134144950024669117403832687/Booklets.png https://freight.cargo.site/t/original/i/R2328642105403794981720491499887/ADRN_Cover.png https://russellswrld.com/overview-2 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2327387465434865951819966652783/Vintage-Supply-Logo.mp4 https://russellswrld.com/overview-image-2 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/Q2322460711591757031019993047407/Stickers_1920x1080.png https://freight.cargo.site/t/original/i/W2328642105422241725794201051503/Train-Billboard.png https://russellswrld.com/01-–-who-is-the-adrn 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/who-is-the-adrn-images 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png Design research on what the client wants the ADRN branding to communicate visually https://freight.cargo.site/t/original/i/O2328875892133274523388690243951/ADRN-Brand-Research_Final.png Design research on what the client wants the ADRN branding to communicate visually https://freight.cargo.site/t/original/i/J2328877523360406217450630095215/ADRN-Meeting.png Team meetups with the client and updating the ADRN spokesperson with our weekly progress https://freight.cargo.site/t/original/i/B2328887049425066577726470562159/ADRN-Values.png The non-negotiable values of the ADRN centred around inclusiveness https://russellswrld.com/02-–-the-challenge-1 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/K2327378089305341422655361720687/All-Products-Flat-2.jpg https://russellswrld.com/the-challenge-images 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png The design limitations I identified for my team and how we can overcome them https://freight.cargo.site/t/original/i/B2328904876192518713973766300015/ADRN-Problems-and-Solutions.png The design limitations I identified for my team and how we can overcome them https://russellswrld.com/03-–-the-logo-1 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/K2327378089305341422655361720687/All-Products-Flat-2.jpg https://russellswrld.com/the-logo-images 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png The logo breakdown – bringing together the ADRN’s values of inclusiveness, equality, and advocacy through conversation. https://freight.cargo.site/t/original/i/R2328642105403794981720491499887/ADRN_Cover.png Logo lockup. https://freight.cargo.site/t/original/i/O2328642105440688469867910603119/Logo-Expansion.png The logo breakdown – bringing together the ADRN’s values of inclusiveness, equality, and advocacy through conversation. https://russellswrld.com/04-–-building-the-system 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png https://freight.cargo.site/t/original/i/T2328642105366901493573072396655/Instagram-Grid.png https://russellswrld.com/building-the-system-images 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png A wall of the various ways the elements can be playfully manipulated in the visual system. https://freight.cargo.site/t/original/i/T2328642105366901493573072396655/Instagram-Grid.png We passed on social media templates made in Canva for a range of topics, posts, and content ideas. https://freight.cargo.site/t/original/i/Z2328642105385348237646781948271/Cover-Image.png ADRN business cards with braille for accessibility. https://freight.cargo.site/t/original/i/O2328913761177482280621559456111/Posters.png A wall of the various ways the elements can be playfully manipulated in the visual system. https://freight.cargo.site/t/original/i/Z2328916988103316582780842746223/Annual-Report.png Our proposed annual report cover design. https://russellswrld.com/05-–-a-long-term-brand 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/R2328642105403794981720491499887/ADRN_Cover.png https://russellswrld.com/long-term-images 2026-02-18T11:50:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/Z2328916810202916735925926961519/Tote-Bag.png Tote bags to hand out. https://freight.cargo.site/t/original/i/A2328916913061961690930386772335/POSTER_1.png Posters that use the quotation mark visual language creatively. https://freight.cargo.site/t/original/i/Z2328916988103316582780842746223/Annual-Report.png Informative brochures to hand out at conferences. https://freight.cargo.site/t/original/i/E2328917046339687623481897197935/Brochure_01.png Informative brochures to hand out at conferences. https://russellswrld.com/back-to-top-2 2026-02-18T11:50:10+00:00 always 0.5 https://russellswrld.com/project-05-–-motion-illustration 2026-02-18T11:50:12+00:00 always 0.5 https://russellswrld.com/title-6 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2343005522998042797957565063535/Hero_GIF_2.gif https://russellswrld.com/hero-6 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/X2327134144950024669117403832687/Booklets.png https://freight.cargo.site/t/original/i/F2343009541695026231878222815599/Hero_Image.mp4 https://russellswrld.com/overview-6 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2327387465434865951819966652783/Vintage-Supply-Logo.mp4 https://russellswrld.com/overview-image-5 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/Q2322460711591757031019993047407/Stickers_1920x1080.png A GIF of the illustrations in-article. https://freight.cargo.site/t/original/i/I2343005860868607252021712462191/Mockup_GIF_2.gif A GIF of the illustrations in-article. https://russellswrld.com/01-–-where-do-we-begin 2026-02-18T11:50:12+00:00 always 0.5 https://russellswrld.com/where-do-we-begin-images 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png I printed out the article I was illustrating for, highlighting key words and summarising each paragraph to get a feel for what the author is trying to say. https://freight.cargo.site/t/original/i/A2343009617363570422234803544431/Research.png I printed out the article I was illustrating for, highlighting key words and summarising each paragraph to get a feel for what the author is trying to say. https://russellswrld.com/02-–-starting-to-illustrate 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/K2327378089305341422655361720687/All-Products-Flat-2.jpg https://russellswrld.com/starting-to-illustrate-images 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png Some early sketches capturing ideas of humanity and its tension with nature. https://freight.cargo.site/t/original/i/L2343005662068046369653874696559/Drafts.png Early illustrations in Adobe Illustrator based on my sketches. https://freight.cargo.site/t/original/i/D2343005860942394228316550668655/Sketches.png Some early sketches capturing ideas of humanity and its tension with nature. https://russellswrld.com/03-–-batman-inspiration 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/K2327378089305341422655361720687/All-Products-Flat-2.jpg https://russellswrld.com/batman-inspiration-images 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png Batman comics were my primary inspiration. I analysed how they capture the feel of paralysis, loss, and trepidation. https://freight.cargo.site/t/original/i/B2343005860813267019800583807343/Hero_Image_1920x1080_2.png The hero image combines elements from my inspiration & early ideas I had for my illustration. Time is personified as a man looking to grip grip society into its hands, paralysing humanity towards climate doom. https://freight.cargo.site/t/original/i/K2343009686538860698645622104431/References.png Batman comics were my primary inspiration. I analysed how they capture the feel of paralysis, loss, and trepidation. https://russellswrld.com/04-–-spot-illos 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png https://russellswrld.com/spot-illos-images 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png Man chained down by its own commodification of time. https://freight.cargo.site/t/original/i/D2343005860887053996095422013807/Spot_2.mp4 Man chained down by its own commodification of time. https://freight.cargo.site/t/original/i/Q2343005860905500740169131565423/Spot_3.mp4 The endless loop of time we have trapped ourselves in. https://freight.cargo.site/t/original/i/I2343005860868607252021712462191/Mockup_GIF_2.gif https://freight.cargo.site/t/original/i/I2343046635127432665919284781423/Spot_1.mp4 The eye of time dictating every part of our society. https://russellswrld.com/back-to-top-6 2026-02-18T11:50:12+00:00 always 0.5 https://russellswrld.com/project-06-–-book-cover 2026-02-18T11:50:11+00:00 always 0.5 https://russellswrld.com/title-4 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2327324968087305152743606264175/Booklets.png https://russellswrld.com/hero-4 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/X2327134144950024669117403832687/Booklets.png https://freight.cargo.site/t/original/i/P2343192033397239312732856983919/Book-Cover.png https://russellswrld.com/overview-4 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2327387465434865951819966652783/Vintage-Supply-Logo.mp4 https://russellswrld.com/overview-image-3 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/Q2322460711591757031019993047407/Stickers_1920x1080.png https://freight.cargo.site/t/original/i/P2343213339405091191338683015535/Comparison-2.png https://freight.cargo.site/t/original/i/U2343213457003084661237074567535/BOok-Mockup-2.png https://russellswrld.com/back-to-top-4 2026-02-18T11:50:11+00:00 always 0.5 https://russellswrld.com/project-07-–-balinese-deity 2026-02-18T11:50:11+00:00 always 0.5 https://russellswrld.com/title-5 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2327324968087305152743606264175/Booklets.png https://russellswrld.com/hero-5 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/X2327134144950024669117403832687/Booklets.png https://freight.cargo.site/t/original/i/R2328642105403794981720491499887/ADRN_Cover.png https://russellswrld.com/overview-5 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2327387465434865951819966652783/Vintage-Supply-Logo.mp4 https://russellswrld.com/overview-image-4 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/Q2322460711591757031019993047407/Stickers_1920x1080.png https://freight.cargo.site/t/original/i/W2328642105422241725794201051503/Train-Billboard.png https://russellswrld.com/01-–-who-is-the-adrn-2 2026-02-18T11:50:11+00:00 always 0.5 https://russellswrld.com/who-is-the-adrn-images-2 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png Design research on what the client wants the ADRN branding to communicate visually https://freight.cargo.site/t/original/i/O2328875892133274523388690243951/ADRN-Brand-Research_Final.png Design research on what the client wants the ADRN branding to communicate visually https://freight.cargo.site/t/original/i/J2328877523360406217450630095215/ADRN-Meeting.png Team meetups with the client and updating the ADRN spokesperson with our weekly progress https://freight.cargo.site/t/original/i/B2328887049425066577726470562159/ADRN-Values.png The non-negotiable values of the ADRN centred around inclusiveness https://russellswrld.com/02-–-the-challenge-2 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/K2327378089305341422655361720687/All-Products-Flat-2.jpg https://russellswrld.com/the-challenge-images-2 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png The design limitations I identified for my team and how we can overcome them https://freight.cargo.site/t/original/i/B2328904876192518713973766300015/ADRN-Problems-and-Solutions.png The design limitations I identified for my team and how we can overcome them https://russellswrld.com/03-–-the-logo-2 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/K2327378089305341422655361720687/All-Products-Flat-2.jpg https://russellswrld.com/the-logo-images-2 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png The logo breakdown – bringing together the ADRN’s values of inclusiveness, equality, and advocacy through conversation. https://freight.cargo.site/t/original/i/R2328642105403794981720491499887/ADRN_Cover.png Logo lockup. https://freight.cargo.site/t/original/i/O2328642105440688469867910603119/Logo-Expansion.png The logo breakdown – bringing together the ADRN’s values of inclusiveness, equality, and advocacy through conversation. https://russellswrld.com/04-–-building-the-system-2 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png https://russellswrld.com/building-the-system-images-2 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2327324968179538873112154022255/Tap-ON.png A wall of the various ways the elements can be playfully manipulated in the visual system. https://freight.cargo.site/t/original/i/T2328642105366901493573072396655/Instagram-Grid.png We passed on social media templates made in Canva for a range of topics, posts, and content ideas. https://freight.cargo.site/t/original/i/Z2328642105385348237646781948271/Cover-Image.png ADRN business cards with braille for accessibility. https://freight.cargo.site/t/original/i/O2328913761177482280621559456111/Posters.png A wall of the various ways the elements can be playfully manipulated in the visual system. https://freight.cargo.site/t/original/i/Z2328916988103316582780842746223/Annual-Report.png Our proposed annual report cover design. https://russellswrld.com/05-–-a-long-term-brand-2 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/R2328642105403794981720491499887/ADRN_Cover.png https://russellswrld.com/long-term-images-2 2026-02-18T11:50:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/Z2328916810202916735925926961519/Tote-Bag.png Tote bags to hand out. https://freight.cargo.site/t/original/i/A2328916913061961690930386772335/POSTER_1.png Posters that use the quotation mark visual language creatively. https://freight.cargo.site/t/original/i/Z2328916988103316582780842746223/Annual-Report.png Informative brochures to hand out at conferences. https://freight.cargo.site/t/original/i/E2328917046339687623481897197935/Brochure_01.png Informative brochures to hand out at conferences. https://russellswrld.com/back-to-top-5 2026-02-18T11:50:11+00:00 always 0.5 https://russellswrld.com/playground 2026-02-18T11:50:12+00:00 always 0.5 https://russellswrld.com/playground-1 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2327324968087305152743606264175/Booklets.png https://russellswrld.com/playground-images 2026-02-18T11:50:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2327341632488519716404635574639/Singapore-Current-Branding.png https://freight.cargo.site/t/original/i/P2343218049596722972335592644975/Friends-Drawing_2.png https://freight.cargo.site/t/original/i/L2343218049615169716409302196591/Zine_Layout.jpg https://russellswrld.com/back-to-top-7 2026-02-18T11:50:12+00:00 always 0.5 https://russellswrld.com/about-me-1 2026-02-18T11:50:09+00:00 always 0.5 https://russellswrld.com/contact 2026-02-18T11:50:11+00:00 always 0.5 https://russellswrld.com/experience 2026-02-20T04:13:09+00:00 always 0.5 https://russellswrld.com/mobile-header 2026-02-18T11:50:09+00:00 always 0.5 https://russellswrld.com/mobile-menu 2026-02-18T11:50:09+00:00 always 0.5 https://russellswrld.com/nav-bar 2026-02-18T11:50:09+00:00 always 0.5