Russell Lee

A designer passionate about branding, strategy and creating amazing user experiences. Loves seeing designs and ideas solve real problems with tangible results.

Enthusiastic about random facts, looking at book covers, and saving up for his next Lego set.

Portfolio still under *some*
proof reading! _BrandingSingapore
Vintage Supply
Australian Disability Rights Network _Motion IllustrationReimagining Time_User ExperienceThe Balinese Deity_Book DesignA Very Short Introduction_OtherPlayground
Experience & Contact

Vintage Supply

_Self-Run Business


Why
Wanted to sell cool t-shirts
Credits
Russell Lee
Timi Akindoyeni, Nikhil Ninan, & Hayden Wong (photographers)
What I did
Naming & brand identity
General graphic design
Brand campaign
Art direction & experimentation
Photography & videography
Copywriting & tone of voice
Social media
Marketing & EDM
Website design
Product & packaging design
Supplier sourcing & logistics
Selling at Glebe Markets & Sneakerland ‘23
When
Started 2021 Vintage Supply is my own small busines selling bootleg style t-shirts. A visual identity was needed to umbrella all the experimental work in the business. Rudimentary brand elements such as a neutral colour palette, retro photo filters, and a modernised Y2K logo helped glue everything together visually.

Other parts of the process included researching design trends, storyboarding
for art direction, and cutting up garments for size measurements. The visual identity was also applied to a digital, social, email, and print medias.