Russell Lee
My weird wish is to sing Whitney Houston and hope that the signage in Tokyo’s subways slightly improve.
Vintage Supply
Australian Disability Rights Network
My weird wish is to sing Whitney Houston and hope that the signage in Tokyo’s subways slightly improve.
Vintage Supply
Australian Disability Rights Network
Australian Disability Rights Network
Client Branding
Brief
This university brief saw me placed in a random team and a client. The client needed us to create a new brand for their organisation: the Australian Disability Rights Network
Credits
Russell Lee (team lead)
Apurva Surendran
Jess Collishaw
Lachlan Coorey
Yibei Chen
Kate Dilanchian (university studio leader)
What I did
Brand identity
Team leading
When
2024
The Australian Disability Rights Network is a group of community lawyers advocating for law reform to achieve justice for people with disabilities. Their primary goal is to raise awareness about legal changes in the disability space.
The client wanted a brand that felt inviting, approachable, and friendly—steering away from the typical corporate law firm or public legal service aesthetic. The challenge was creating visuals and imagery that accurately represented people with disabilities without reinforcing stereotypes, which significantly limited our design choices. On top of that, we needed to build a simple, user-friendly system on Canva, as the client had no in-house designer or experience with design software.
We worked closely with the client, collaborating as a team to define the Network’s core values and showcase our weekly progress.
In hindsight, one thing I’d do differently is better contextualise the logo in relation to disability.