Russell Lee

A designer passionate about branding, strategy and creating amazing user experiences. Loves seeing designs and ideas solve real problems with tangible results.

Enthusiastic about random facts, looking at book covers, and saving up for his next Lego set.

Portfolio still under *some*
proof reading! _BrandingSingapore
Vintage Supply
Australian Disability Rights Network _Motion IllustrationReimagining Time_User ExperienceThe Balinese Deity_Book DesignA Very Short Introduction_OtherPlayground
Experience & Contact

Australian Disability Rights Network

_Client Branding


Brief
This university brief saw me placed in a random team and a client. The client needed us to create a new brand for their organisation: the Australian Disability Rights Network. 
Credits
Russell Lee (team lead)
Apurva Surendran
Jess Collishaw
Lachlan Coorey
Yibei Chen
Kate Dilanchian (university studio leader)
What I did
Brand identity
Team leading
When
2024 The client’s organisation, the Australian Disability Rights Network, is a group of community lawyers advocating for law reform to achieve justice for people with disabilities. Their primarily seek to spread awareness about law reform changes in the disability space.

The client wanted a brand that was inviting, approachable and friendly – not looking like any usual corporate law firm or public legal service.

The challenge was creating visuals or imagery that do not misrepresent people with disabilities – which severely limited our design choices. Further, we had to develop a simple system to be used on Canva as our client had no in-house designer or skills using design software.

We worked closely with the client as a team. fleshing out core values of the Network and showcasing our weekly progress.

What I would do differently next time would be to contextualise the logo more regarding disability. The challenge was that the client kept pushing for the justice scales as the logo as well as the fact that visualising disability is very challenging.
The logo is made up of symbols representing the Network’s values: inclusiveness, equality, and conversation/advocacy.
The visual language of apostrophes and speech bubbles to visualise the Network’s aim of advocacy.